Inspire Her Mind, Verizon

Verizon gets it right. Really nice ad that provokes the thought that maybe adults are the reason young girls are less inclined to try new things by imposing, however subtly, an established set of expectations on them.

We still marvel at young women who take up boxing and fighting for sport or fitness. There is something special about these women and it's slowly becoming special more just because it's difficult and challenging and less because it's "inappropriate" for their gender.

Posted on June 26, 2014 .